Growing Businesses Together

SDA is a private investment holding dedicated to long term entrepreneurial growth

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“For over 25 years, our ambition has remained unchanged: to ensure the development of our activities over the long term by teaming up with premium business partners and delivering value“.
Philippe de Moerloose, Founder & Chairman


With the SDA Group’s teams, we have always been able to combine ambition, boldness and hard work: our establishment and development throughout Africa since the 1990s are the best examples of it. We were among the first ones to believe in this tremendous potential. Today, we are entering a new era of diversification, both geographically and operationally.

Phase 1

African growth


Founded under the name Demimpex by Philippe de Moerloose in 1991 and renamed in 2017, SDA Group expanded rapidly in Africa thanks to a combination of organic growth, joint ventures and acquisitions. Automotive and heavy equipment distribution activities are the core business of the Group, active in more than 30 African countries.

Phase 2

Geographic diversification

(2015 onwards)

SDA acquired Kuiken Groep, exclusive dealer of Volvo Construction Equipment and Sennebogen in Benelux in 2015 and Volvo CE’s exclusive dealership in Great Britain in 2017. These major milestones in the group’s geographic expansion allowed it to reach a yearly consolidated turnover of around EUR 850 millions.

Phase 3

Diversify sources of growth

(start 2017)

SDA has evolved from a local automotive import-export company into a tier one player in the distribution of premium automotive and equipment. At the end of 2017, launched a new phase of the group’s development with the set-up of SDA Growth, a business unit specifically dedicated to diversification and private equity investment.